USER EXPERIENCE optimization for organic growth
If it doesn’t work, it is simply useless!
UX either makes or breaks a digital product.
Success Story
From 7 to 25 ships, how a shipping company wins trust with a strategic digital presence.


Hi!
My name is Waseem. I help businesses succeed in their digital ecosystem i.e. ERP platform, SaaS apps, official website, and internal workflows for productivity, revenue growth, and an optimal User Experience. My work contributed to a Series C funding of $100+ million. More about me
How do I help?

Fixing user journey gaps to improve revenue
Independent User Experience Design Audits
An unbiased, research-backed third opinion that uncovers leaks and delivers actionable, optimal fixes.

Turn website visitors into paying customers
Website Conversion & Customer Acquisition
An end-to-end solution to build and scale user-centric user journeys to improve revenue.

Improve for long-term sustainable growth
Website Management & Optimization
A continuous experimentation program that converts your website into a revenue-generating asset.
What they say:
“…Waseem produced a range of top-end design work that has set up our product to scale, as we move towards IPO. He was always extremely receptive to research and leveraging evidence-based design to return even more value to our users. In design reviews, Waseem was always extremely receptive to feedback and had usually anticipated and mocked out solutions for our questions in advance! Overall, Waseem was an exceptional colleague…”
Matt S.
Sendoso / Corporate gifting SaaS platform / San Francisco

My work
Problem-solving with digital enablement.